The graph below depicts how keyword length impacts search volume.īut the number of long-tail searches is the highest because of keyword modifiers that can generate many of them. Long-tail keywords in comparison, have the lowest monthly search volume and are hence, easier to rank for since most websites want to focus on keywords with large search potential. Medium-tail keywords are more specific and generate a decent amount of monthly traffic. So-called head keywords invite the most search traffic and are difficult to rank for because every web page is going after them. Long-tail keywords must constitute a more specific search intent. Or take 'Abraham Lincoln' and turn it into a long-tail keyword with 'Abraham Lincoln birthplace.' It's important to understand that all search terms with 3-5 words aren't long-tail keywords. Keyword modifiers are words that you add to your seed keyword for a more precise search.įor example, 'jeans' is a broad head term but 'black skinny jeans for women' is a long-tail keyword query with modifiers. They are typically at least 3-5 words long, and often have higher conversion intent.Īdding keyword modifiers to long-tail keywords helps narrow down how specific and targeted they are. Long-tail keywords are longer, more specific search phrases, usually with relatively low search volumes. There are several ways you can find and analyze long-tail keywords - from using SEO tools to Google Search Console, and even your competitors' pages.Long-tail keywords tend to be less competitive and have higher business value because they indicate transactional user searches.These phrases are more specific and have higher search intent than short keyword phrases. Long-tail keywords are phrases that have at least 3-5 words and usually have low search volume.

I'll show you what long-tail keywords are and how to choose the correct long-tail phrases for your content marketing strategy. Targeting long-tail keywords is vital because they don't need high domain authority or thousands of backlinks to rank well in search engines. Including long-tail keywords in your SEO strategy is key to effective keyword research.

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